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Individuals can choose to donate to the cause and help you reach your goal.

You’ll then share your fundraising page with friends, family, colleagues, potential customers, and others. To raise money, you'll first create a fundraising page with photos and video explaining the story behind the need for funds, as well as the goal amount you’re trying to raise. GoFundMe is a crowdfunding platform that can be used in a multitude of ways, both for personal and business initiatives. Before launching a crowdfunding campaign, it’s important to consider the time and effort required to run a successful fundraiser donors typically expect updates on how the funds are being used.The GoFundMe platform is geared toward fundraisers that impact the community, have meaningful stories connected to them, or are related to an initiative donors would want to support.GoFundMe is one of many crowdfunding platforms small business owners may consider as an alternative to traditional business funding.